A packaging concept for Kodak films. In an age of selfies and instant gratification, bringing Kodak’s films into modernity elevates the product to much more than a piece of nostalgia. Small telescoping boxes recall Kodak’s old tried and true logo. The curve of the box mimics the end of the spool of 35mm film. Easier legibility in iconography and processing guidelines streamline choosing which film is best for the job.
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